For each service page, I designed a structured layout that supports quick comprehension and deeper exploration without overwhelming the user. The page opens with a clear summary, representative imagery, and “starting from” pricing to give users an immediate sense of scope and expected cost. Supporting tags and consistent visual cues strengthen information scent and make it easy to compare services across the site. The content is intentionally layered using progressive disclosure: users who are scanning can grasp the essentials at a glance, while those who want more depth can access detailed descriptions without friction. To accommodate different user intentions, each page includes multiple action entry points—such as Service Info, Pricing & Quote, and Book Consultation—allowing users to move into their preferred path with minimal effort. This combination of clear hierarchy, predictable patterns, and flexible conversion options makes the service pages easy to navigate, easy to evaluate, and easy to act on.

I proposed and then refined with stakeholders the idea of “Smart Bundles” – grouped packages that combine related services into clear, ready-to-choose options. Instead of asking users to decode a long list of individual services, the bundles provide a higher-level decision point, reducing cognitive load and helping them understand “what do I actually need?” much faster.

Each bundle card uses a consistent layout, tags, and short copy to make comparison easy, and includes primary and secondary calls-to-action (“View Bundle” and “Get Quote”). This creates a clear conversion path from exploration to contact. We also made sure that quote and contact options are reachable from any service or bundle view, so the user journey from understanding the offer to reaching out is short, predictable, and frictionless.